Our story
The return to our ancestors’ bread.
Since 2001, REEF has grown from a single bakery in Jordan into a group of bakeries and bakery engineering companies — without changing the idea it started with.
2001
A single bakery in Jordan
REEF Bakery opens with one conviction: bread can be healthy and still taste good. Simple recipes, natural ingredients, traditional baking.
Growth
The UAE, Egypt and Qatar
REEF brings its bread to new markets across the region, with bakeries and teams now working in four countries.
Today
Thousands of stores
REEF products are carried by thousands of stores, and the group includes a bakery engineering company and a second bread brand.
- Founded in Jordan
- 2001
- Countries
- 4
- Production factories
- 3+
- Stores carrying REEF
- 9,000+
- Products developed
- 70+
What we believe
- 01
Back to grandma’s bread
Simple recipes, whole grains, natural yeast and traditional baking.
- 02
Short ingredient lists
Every bread lists its ingredients plainly on the pack — most have five or fewer.
- 03
Freshness
Baked daily in measured quantities.
- 04
Responsibility
Working toward more sustainable production, investing in people and supporting the communities around our factories.
Quality & ingredients
What goes in — and what stays out.
What goes in
- Whole grains and brown wheat flour
- Natural yeast
- A little sea salt
- Seeds and fibres where the recipe calls for them
What stays out
- Added sugar — 0.0 g in every bread and breadstick
- Cholesterol — 0.0 mg per serving
- Trans fat — 0.0 g per serving
- HACCP
- ISO 22000:2018
- ISO 9001
Ingredient and allergen details differ by product. See each bread’s page for its full label.
Our Products
The REEF family
Part of a wider group
REEF Healthy Bread · Smart Tech Industries · Reefy