About REEF

REEF began in 2001 with a single bakery and a simple conviction: bread can be good for you and still taste good.

Our story

Born in 2001, Reef Bakery is where our journey into fitness and health awareness began. We set out to return to nature and to tradition, and we carried that message in one line: the return to our ancestors' bread.

We are proud to have been among the first to bake truly healthy bread: high in quality, made from 100% natural, whole ingredients, with no preservatives and no artificial colours.

What started in Jordan grew to the United Arab Emirates, Egypt and Qatar. Today REEF products reach thousands of stores, and the group includes a bakery engineering company and a second bread brand.

REEF healthy bread served with breakfast

Our principles

Back to grandma's bread
Simple recipes, whole grains and natural yeast, baked the traditional way.
Nothing artificial
We add no preservatives of any kind and no artificial colours.
Freshness
We bake measured daily quantities, so what reaches the shelf is fresh.
Sustainability
REEF works to make its production as sustainable as it can be, and to keep investing in people and in corporate social responsibility.

Quality and food safety

Our production is certified to HACCP, ISO 22000:2018 food safety management and ISO 9001 quality management.

Work with REEF

For partnerships, distribution or investment enquiries, write to our head office in Dubai.

About REEF

Our story

Our principles

Back to grandma's bread

Nothing artificial

Freshness

Sustainability

Quality and food safety

Work with REEF