REEF Holding
The return to our ancestors' bread, made for today.
Since 2001, REEF has grown from a single bakery in Jordan into a group of bakeries and bakery engineering, with products on the shelves of thousands of stores across the region.
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- 2001Founded
- 4Countries
- 3+Factories
- 9,000+Stores carry our products
- 70+Products developed
Three companies, one standard
Each company has its own market and its own name. All of them share the same commitment: natural ingredients, careful production and honest food.
Healthy bread
REEF Healthy Bread
Thin, square loaves of whole-grain bread, baked with natural yeast and no preservatives, alongside breadsticks, crackers and high-fibre pasta. REEF is baked in Jordan, the United Arab Emirates, Egypt and Qatar.
Jordan · UAE · Egypt · Qatar
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Bakery engineering
Smart Tech Industries
Designs and manufactures automatic bread production lines in food-grade stainless steel, then trains bakery teams and keeps every line running.
Amman, Jordan · since 1993
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Everyday diet bread
Reefy
Diet bread at everyday prices: thin whole-grain wraps with no added sugar, baked fresh every day and sold in supermarkets across the UAE.
United Arab Emirates
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What holds us together
Natural ingredients
Whole grains, natural yeast and nothing artificial: no preservatives and no artificial colours.
Certified quality
Our production follows HACCP, ISO 22000:2018 food safety and ISO 9001 quality management.
Responsibility
We work to make our production more sustainable, and we invest in our people and in the communities around our factories.
Work with REEF
For partnerships, distribution or investment enquiries, write to our head office in Dubai.