REEF Holdings · Since 2001
Getting back tograndma’s bread.
From a single bakery in Jordan in 2001 to a group of bakeries and bakery engineering companies — making thin, square whole-grain bread with no added sugar.
REEF Holdings
From the bakery to the production line.
- reefdxb.com
01Bakery
REEF Healthy Bread
Jordan · UAE · Egypt · Qatar
Thin, square whole-grain loaves baked with natural yeast — plus breadsticks, crackers and high-fibre pasta.
- st-industries.net
02Bakery engineering
Smart Tech Industries
Dubai, UAE · since 1993
Bakery engineering in Dubai since 1993 — automatic bread lines in food-grade stainless steel, training and maintenance.
- reefybread.com
03Everyday diet bread
Reefy
United Arab Emirates
Thin whole-grain wraps with no added sugar, baked fresh daily for supermarkets across the UAE.
The range
Nine breads. One idea.
Every REEF loaf starts from the same short list — then each one takes its own grain, seed or fibre in a different direction.
- 01Barley Bread69 kcal
- 02Bran Bread64 kcal
- 03Brown Rice Bread70 kcal
- 04Chia Seeds Bread62 kcal
- 05Flax Seeds Bread77 kcal
- 06High Fiber Bread61 kcal
- 07High Protein Bread73 kcal
- 08Oats Bread74 kcal
- 09Tortilla Bread62 kcal
Barley flour and natural yeast, no additives.
- kcal
- 69
- Protein
- 2.5g
- Fibre
- 1.3g
The bread itself
Thin. Square. Honest.
REEF bread is baked flat and thin with its signature square pattern — light enough for every meal, with nothing in it you need to look up.
- 61–77
- kcal per serving across the range
- 0.0 g
- added sugar in every bread
- 0.0 mg
- cholesterol per serving
- 6 months
- freezer life, by the pack
Beyond bread
Breadsticks, crackers & pasta.
The same short ingredient lists, baked into crisp sticks and crackers or dried into high-fibre pasta — with no added sugar.
Our story
One bakery in Jordan. Shelves across the region.
REEF began in 2001 with a single bakery and a simple conviction: bread can be healthy and still taste good. That idea — the return to our ancestors’ bread — now reaches thousands of stores.
Read our story- Founded in Jordan
- 2001
- Countries
- 4
- Production factories
- 3+
- Stores carrying REEF
- 9,000+
- Products developed
- 70+
Figures as published by REEF.
Quality
Certified, baked and checked.
HACCP
Hazard analysis & critical control points
ISO 22000:2018
Food safety management
ISO 9001
Quality management
REEF Worldwide
Seven countries. One standard.
Bring REEF to your shelves.
Retailers, distributors and food-service partners — tell us where you are and what you need.
Start a conversation